My team undertook the task of revitalizing Nike's line of sports bras. Our campaign was meticulously crafted to guide women in discovering the perfect bra tailored to their needs and preferences. As part of our campaign's evolution, we eliminated the term “sports” from the product name, rebranding as simply 'Nike Bras.' Our objective was to motivate women to determine their correct bra size and recognize that Nike's collection offers unparalleled support, whether they're participating in sports or everyday activities.